Thursday, June 4, 2009

Half way mark

Well I have reached the half way point of my trip, but we still have many interesting meetings and activities scheduled before I return home. First I woul like to apologize for not being faithful to this blog. Now that the representative from SunOpta, Peter G., has joined us, we have been spending a lot of time going to meetings and socializing with our fellow American. Peter arrived Wednesday morning, just as our schedule started to fill up with meetings. We were all very excited to meet with him because we have had several conference calls with him in the past six months, and now we finally got to meet him. Just as we had expected, Peter is a wonderful man. He does all of the traveling for SunOpta’s international expansion plans. He is quite a worldly man with a great outlook on the world’s soymilk market and life in general.


Yesterday morning we met him in our lobby for a quick briefing before our first meeting together. Then we went to a joint meeting that we set up with Rajeev, an accountant from ProSoya (a company that currently has soymilk products and manufacturing facilities in India), and Sushila, a registered dietician who is very familiar with soymilk and the health benefits for the Indian society. This meeting was delightful. Both Sushila and Rajeev were already friends, and the entire meeting was filled with positive interactions. Even though Sushila was interested in meeting with our group another time for dinner, it does not seem that she can fit us into her schedule before we leave Mumbai. We have set-up another meeting with Rajeev for tomorrow to exchange samples of soymilk and have lunch together. I am sure that this meeting will be nothing but enjoyable since he is such a genuine and sincere man.


After that meeting, we went right on to our next meeting with Godrej Hershey, even skipping lunch since there wasn’t enough time. Godrej Hershey is the largest soymilk producer in the Indian market. They are actually the bottling company for ProSoya. Godrej used to be an independent company until Hershey joined their efforts and bought part of the company. There facilities are enormous, with an entire campus of offices and such. We each had to get our pictures taken there and had a personal badge made when we arrived. Unfortunately, they would not let us keep them as souvenirs since they needed to keep them for records in case we did any terrorist activity while on their premises. From there we went back to our hotel to grab a small snack, Somosas (a deep fried potato/vegetable filled puff which is delicious), before heading to the bar at our hotel. We waited there for two other students involved with the export exchange project with a different company exploring the Indian market. Julie and Kyle were both in our international business class last semester. It was really refreshing to see them and have them join us for dinner. We all went to dinner at a famous restaurant for foreigners (one of the only places in Mumbai that you will find people from all over the world). This restaurant/cafĂ©/bar was also attacked by terrorists in November at the same time as the Taj Hotel. We had been to this place before one evening, but this time was much better, with more company (Julie, Kyle, and Peter) and AC seating!


Today was quite an interesting day all around. I woke up feeling the worst case of homesick. We met with Peter at our hotel again (he is staying in a much nicer, high class hotel called the Taj Presidente) and then headed out for our first meeting. Ruchi Soya, the largest soybean company in India, was a very hospitable company, even though the man we were supposed to meet with was unexpectedly out of town. While we waited, we were greeted with plates of raw nuts, crackers, and raisens (all of which were very delicious). Then a very knowledgeable man who works for their company met with us. He was very helpful, and we might even get a chance to meet the original guy sometime while we are in New Delhi next week. When that meeting ended we failed to find a Cool Cab (a taxi with AC), and rode hot and sweaty to what we were told was a food market so that we can do research. Well, it turned out that the taxi driver dropped us off at a mall instead. For the sake of cooling off in the AC, we decided to grab some lunch at the mall and then try again to get to a supermarket. This worked out fine. By the time we were done at the supermarket, we were ready to take a nap and get into our air conditioned hotel rooms. We rested until dinner time, where we set up a meeting with Peter at his hotel to learn how to do a proper cutting, tasting of different flavors and brands of soymilk. Peter showed us how to taste test soymilk and different ways to evaluate their quality. I really enjoyed this, mostly because I am a huge foodie who loves to learn anything and everything about the food industry.


The rest of the evening was paradise. Julie and Kyle met us at Peter’s hotel after our cutting training. Then we went down to the bar in Peter’s high-class hotel. We enjoyed a drink there, and then we went to this amazing Thai restaurant, which was also located in Peter’s hotel. I have always liked Thai food, but now I can honestly say that unless I ever travel to Thailand, I will never find food quite like what I experienced tonight. I ordered red curry with vegetables and crushed peanuts. Of course we all had to try each others’ entrees, so I also got to enjoy some butternut squash, green beans with garlic (fresh carrots on the side!), seaweed asparagus, some real pad thai, plus a wonderful bottle of South African cabernet/merlot. I felt like the service and food could top anything that the White House would have to offer. Oh yea, on top of that, Peter took care of the bill at both the bar and at dinner!


Speaking of food, it hit me two days ago that we are always leaving restaurants with unfinished meals, and there are plenty of hungry people everywhere that are begging for money to eat. So it began two days ago with Beth’s leftovers from McDonalds (our one and only McDonalds experience in India) that I packed up the leftovers and gave them to someone on the street. It seems like such a simple concept, and it is definitely easy enough to do. Today I gave away my lunch leftovers to a girl who lives on the street of our hotel. On my way back from buying mineral water, I was overwhelmed with happiness to see her and another little boy sharing our leftovers, grateful to be eating. My preference is to not give food to people close by our hotel, since they will try to prey on us every chance they get. But today was more than worth it. Plus we will only be in Mumbai at the West End hotel until Saturday (tomorrow), and then we move on to New Delhi for our last week.


Tomorrow we have our last meeting in Mumbai scheduled with Unilever. Then our plans consist of having lunch with Rajeev and sightseeing with Peter. Peter will also be joining us in New Delhi until next Wednesday. Next Thursday we are scheduled to visit the Taj Mahal in Agra, Friday more sightseeing/free day, and then I will leave at midnight Saturday morning for a 15 hours flight to Ohare. I hope to blog at least once or twice more before I return home, so please continue to check in and read about my experiences. I can’t wait to come home and see all of my loved ones!!!

Monday, June 1, 2009

First week in India

Dear Friends, Family, Colleagues and the like,


I have been too busy soaking up the culture and sun in India to get this blog started, but I finally found the motivation to start sharing my experiences with anyone that is interested. So much has happened since I arrived Tuesday evening (May 26). I guess I should begin with the camping trip I took the weekend before I left. My brother Glenn, sister Mary, friends (Bevin, Ryan, Dan, Chuck, Andrew, and Darius), and I went camping May 22-24 to celebrate Mary’s birthday. It was a great way to end my time in America (very relaxing and enjoyable, especially the hoe down with a live band Saturday evening). I returned home Sunday to finish packing and preparing to leave the country. I usually am not the type of person to get sick, but for some reason I spend the entire evening not packing, but instead, throwing up mysteriously sick as a dog that ate a huge chocolate ice cream cone. I began feeling much better Monday morning as I rushed around my house finally packing and getting everything in order. Then, to my dismay, I discovered a poison ivy rash that eventually spread over my entire lower back, and a little on my arm, butt, and leg. Glenn, who is actually a superhero in disguise, went to the store and found some Cortizone for me to bring to India. Even with the cream, some ibuprofen, Benadryl pills, and a Benadryl stick, the itching has just begun to subside now, a week later. Thank God! So I left America that Monday with an interesting schedule of events for the next three weeks.


Now to begin my story of a business trip to incredible India. We arrived in Mumbai late Tuesday evening. India’s time zone is 10.5 hours ahead of my accustomed Central TZ. Jet lag took two days for our group to overcome, even though it affected me the least (my typical sleeping schedule is unusual anyway). Before coming to India, I expected massive crowds (Mumbai is the third largest city in the world), poverty dispersed intermittently throughout the city, horrid begging that would make my heart cringe, unbearable heat and humidity, cheap prices in rupees, and delicious spicy food. From what I have seen so far, many of these assumptions were confirmed, while others quickly disappeared after experiencing the reality of Indian culture. I can currently only compare these assumptions with what I have seen and experienced in Mumbai and a North Goa. Upon my return I will also be able to describe New Delhi and the part of Agra surrounding the Taj Mahal (my last week will be in Delhi including a train ride to see the Taj).


As for massive crowds, Mumbai is a growing city that packs many people in. The infrastructure is expanding while the Indian middle class is on the rise. Like any growing city, urban sprawl destroys nature and green life. Goa on the other hand is much greener with trees and plants everywhere. This is also due to the fact that Goans tend to live off the land, while Mumbai has expanding infrastructure and technology. On our first day of actual market research we visited the Crawford market, a huge market place for vendors of all sorts. It was here that I learned the chaos of Mumbai. Getting to the market was a challenge in itself because it required crossing a busy street, which is similar to playing frogger. The market was quite chaotic and a little too much to handle. We could only bare walking through crowded paths of food and product vendors for about a half hour. A nice, short Indian insisted on guiding us through the market, even though we insisted that we would rather peruse on our own. My favorite part was where there were many vegetable and fruit stands. Their produce looked very appetizing, but I was told before I left to avoid any raw fruits or vegetables. This is because India does not have safe drinking water, and the produce is typically rinsed with this water (I have been able to enjoy eating local coconuts, bananas, and unripe oranges because they have skins that protect the fruit). For the sake of my health, I had to hold back from the various mangos, okra, and even my favorite, carrots. I was also highly impressed with a marvelous spice presentation. Our guide took us to an Indian spice dealer who had everything from spicy curry to masala spices. He dished out about nine of his most common spices for us to smell, each of which smelled highly appetizing. I hope to go back there and bring home some authentic Indian curry.


Poverty in the overpopulated Mumbai is a typical sight along almost any street. I was aware of the severe poverty here right away on the taxi ride from the airport to our Mumbai hotel, West End. There are so many homeless people here that the sidewalks are typically used as a sleeping or living location for families and other homeless. Pedestrians typically share the street with the crazy drivers, while the sidewalks are used for sleeping or vendors. Homeless are intermittently dispersed through the city, but there are slums that are homes to groups of poor Indians. These slums are blocks of rundown, crowded areas of shacks located somewhere within the city. There really is no escape from the eyesore of poor people.


The begging is not as bad as I thought it would be, but that is only because I expected children with burnt out eyes (like in Slumdog Millionaire) and self mutilation for sympathy. I would not be surprised if I turned a corner and that is what I saw, but I haven’t experienced that yet. The worst that I have seen is children holding onto our taxi as we drive away, not letting go until we drove into serve Mumbai traffic, which is basically a life-threatening situation. There is a lot of begging, and even more bargaining. Once most Indians see our white face and hear our American accent, they immediately try to sell us something for somewhere around 300% of what it is actually worth. I have been practicing my bargaining skills, talking down a woman trying to sell me one necklace for Rs 1500 and getting a necklace, and two bracelets for Rs 500 (about US $10). This happened when we were laying out on the beach at the Arabian Sea in Goa, soaking up some sun (with my SPF 50 of course) when a 28 yr. old woman and two little girls about 8 and 9 (all three were friends) began to make small talk with the intention of selling us overpriced jewelry and shawls. The always begin, “Not selling anything, only talk”, as they befriend you, compliment everything about you, and then show you their merchandise. It is really difficult to know who to trust here, since many people just want to scam you for what’s in your wallet. But that makes sense since the majority of people have no other way to make money.


The weather is always hot and humid like I expected. Goa seemed to be more humid than Mumbai, but they are also closer to monsoon season. We actually experienced a preliminary storm of the monsoon as we left Goa. We had experienced a beautiful, constantly sunny, weekend in North Goa. Then today, Monday June 1st, we left our hotel, Casa de Goa, and told the taxi driver to take us for a little sightseeing before taking us to the airport. He was a very pleasant man like many of the taxi drivers we have met. He first drove us to Old Goa, which has a lot of Portuguese history (not surrendering to India until 1961, if I remember correctly) and a lot of Catholic cathedrals. While we were visiting the church where St. Francis Xavier’s body is an unexpected downpour came. It was my first sight of any wet weather whatsoever in India. And oh did it pour. It was kind of short-lived, but all of the rice paddies that were previously completely dried up, actually ha puddles in them. Today many rice farmers prays were beginning to be answered as the monsoon season lurks somewhere close behind today’s short storm. Some of our hotel servants told us that the monsoon season was expected to begin around May 15, but I expect that global warming has made their seasons a little less predictable. This time global warming worked in my favor since I got to thoroughly enjoy a sunny vacation weekend in Goa.


If I bargain right, I can get pretty good prices in rupees, but the bargaining is necessary for almost every purchase. Most restaurants have set prices, but they seem to be quite reasonable. A typical dinner at an Indian restaurant would cost ~ Rs 200, which converts to ~ US $4.00. I can also walk the street and find a fruit vendor selling coconuts, bananas, etc. and get them for really cheap prices (less than $0.50). They will even widdle away at the coconut until they reveal the fruitful liquid and core and give you a straw. I never liked coconut before, but the experience of getting fresh coconut here has converted me into a regular coconut consumer (for the time being).


My anticipation for delicious, spicy food has been satisfied. I have not had an unpleasant dining experience yet. The only disappointment is that I have to avoid all raw foods. Gosh, I can’t wait to get back to Blue Schoolhouse Farm and surround myself with delicious, fresh, raw vegetables! There are also plenty of options for vegetarians. Actually, the majority of the restaurants don’t even offer a meat option. Chickpeas (channa), lentils (dal), and cheese (paneer) are my most common sources of protein. Yum, yum. Every now and then I crave a salad or simple pizza, but for the most part I could live off of the unique entrees of rice, vegetable gravies, and naan (Indian bread). We have passed a Dominos here and a Pizza Hut there, but I have been holding out since I will only be able to enjoy authentic Indian food for two more weeks.


After a week of settling in, including a weekend vacation to Goa, I am now ready to spend the next two weeks doing some intense soymilk market research. Peter Golbitz, the Director of International Business Development from SunOpta (the soybean company that we are researching for) will be arriving tomorrow night. Our most important meetings will begin Wednesday and last through the rest of our time in Mumbai and the first few days in Delhi. We are all very excited for him to come and accompany us for meetings with the largest companies that they hope to partner with. One week in and we have actually one had one meeting, with the US Commercial Services. Their office is located just down the block from our West End hotel, and we will be using their office later this week for meetings with others as well.


Tomorrow we will get back to work and continue our search for soymilk within the Mumbai food markets. I also have quite a bit of work to do for our market research document. If tomorrow is as productive as I hope it to be, we will have visited new areas of Mumbai including many food markets, and I will create a spreadsheet of soymilk products we have found (with costs, locations, manufacturer, producer, etc). I also hope to expand on my portion of our research document which includes the structure, size, and share of Indian food sales, trends in food marketing, and sociological influences on the Indian food market.


Well, I will post again once I find time away from soymilk research. I hope everyone at home is taking good care and drinking lots of soymilk. :)


Kelly S.